Sugarwish redesign

UX design
Dark cloud hovering over sea
Client
Sugarwish
Project type
UX design
Project year
2022

Sugarwish UX/UI Redesign payment flow.

Sugarwish is a unique gifting company based in Denver, Colorado. With a Sugarwish, the gift buyer is able to send an e-gift card (“eCard”) digitally with no mailing address required.

The gift recipient receives the eCard and is invited to go to the Sugarwish website to pick their favorite treats or beverages.

Those picks are shipped directly to the recipient. This structure leads to the recipient getting a gift with their favorite items, so the buyer knows that every gift will be personalized and enjoyed by the recipient.

Sugarwish is in the process of defining a mission statement. Their top core value is “Deliver happiness” and their tagline is “sweet happiness delivered”. Happiness is at the center of everything they do.

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